The cliff’s edge is abrupt and a mere four inches in front of me. Strong winds are swirling up the vertical rock face from the ocean’s surface a few hundred feet below. The gusts cause the camera to wobble in quick little tugs. Peering down over the ledge I take a breath and steady my grip. The sun dips below the horizon and a lone sail boat drifts into the frame (lead image, above). I am standing atop the epic North Head at the entrance to Sydney Harbour in New South Whales, Australia. And this is the defining moment I came for. I’m here producing a branding photo story for Adobe. Branding photography utilizes a combination of street photography + photojournalism + event photography + architecture photography + creative portraiture + lifestyle photography. Branding photography aims to provide a visual story that communicates an organization’s brand essence: the photographs become a conduit that helps to connect my clients to their desired audience. When working on this type of project, images of places communicate aesthetic, context, character, and a global presence. That’s why a few days of this project were devoted to walking the streets of Sydney and exploring the coastline. For me, photo storytelling for events isn’t confined to images of people giving presentations (though that is often an important part of the story). Branding photography is much, much more than that. Here are a few images from Adobe’s photo story:
The following jargon is mainly for the search engine robots. Read on, if you like. Drew is a San Francisco based International Photographer. Drew is also an Oakland Freelance Photographer and a San Francisco Freelance Photographer and a Bay area Freelance Photographer, a Bay Area conservation photographer, an Oakland freelance photojournalist and a San Francisco freelance photojournalist and a Bay Area event photographer and a Berkeley photographer; while he is based in the San Francisco Bay area, Drew regularly photographs for clients throughout all of California, including Los Angeles, Lake Tahoe, San Jose, Marin County, Santa Cruz, Eureka, Santa Rosa, Mendocino, Monterey, Sacramento, Santa Barbra, and Napa, Oregon, Washington, Hawaii, Nevada, all across the USA and everywhere on Earth. He specializes in creative storytelling and artistic photojournalism, environmental photojournalism, conservation photography, environmental justice photography, and stories about human-earth relationships including urban farming, agriculture, water use, climate change, ocean issues, energy issues, pollution, and natural resource economics. He also specializes in editorial photography and lifestyle photography, portraits and headshots, corporate event photography, non-profit event photography, and branding photography for corporations, non-profits, and small businesses. Drew is also a live music photographer, a Berkeley live music photographer, a Bay Area live music photographer, an Oakland live music photographer, a San Francisco live music photographer, a San Francisco band photographer and a bay area band photographer. You can view more of his photojournalism, editorial, and lifestyle work here and more of his documentary style wedding work here. The photos in this post are connected to corporate event photography, event photographers, conference photographer, visual storytelling, branding photography and branding photographers, travel photographers, documentary style photography, photojournalism, lifestyle photography, adobe, tech photographer, Sydney, Australia, and bay area event photographers, and creative storytelling and an international photographer. Have Camera. Will Travel.